Crafting Postcard Offers

Big Bertha Deals
by ClickFuzz Digital Marketing

Crafting the Perfect Offer

We will design each business’s offer for convenience; of course, the business can do so as well.

We like to keep the text minimal to avoid clutter and ensure the postcard looks professional and clean so that people are inclined to display it on refrigerators and countertops.

If a business decides to create its own artwork, the artwork should be submitted with the following specifications:

• 720x990px

• 300 dpi

• CMYK

Businesses will come up with the offer details.

Expiration:

All offers will expire one month after the delivery date. We do this to encourage people to use the offers promptly. Offers without expirations tend to be forgotten and are used less frequently.

We will add the expiration date to the main section of the postcard where “Big Bertha Deals” is displayed.


Tracking:

Important: Businesses should have a way to track how many times the Big Bertha postcard brings them business. For example, if an offer is “Mention Big Bertha to get $20 off,” a tally should be maintained digitally in your POS system or manually on a tally card to account for each time someone mentions the postcard.

Tracking conversions is the only way to measure return on investment and will help business owners decide if Big Bertha Deals is a valuable tool for their business.

Redemption Bubbles:

On the Big Bertha Deals postcard, there is a circle in the top left of each offer. These circles are redemption bubbles, used to redeem an offer. These are optional depending on the offer.

When an offer is redeemed, the business can sign or check the circle, voiding the offer for future use. If a business wants to encourage returning visitors, the offer can be created without a redemption bubble for unlimited redemptions (e.g., Free cookie with every $10 spent), or the offer can include multiple redemption bubbles or boxes so the offer can be used with limits (e.g., Free cookie with every $10 spent, up to 5 times). The bubbles can also be used for loyalty (e.g., Buy 5 cookies, get the 6th free).

Redeeming:

All food/beverage related services should require the entire postcard to be displayed while redeeming (eg: Display postcard to redeem). This encourages people to bring the card into social environments so the card will reach far more people.

Offer strategies:

1. Offer Clear Value in Dollar Terms, not percentage (All Businesses)

• Tactic: Instead of using percentages, use specific dollar amounts off services or products. Dollar discounts are often perceived as more tangible and straightforward, making the postcard feel more valuable and making the decision process easier for the consumer. For example, “$20 off your first service” is immediately understandable and feels like a significant saving.

6. Include a Freebie (All Businesses)
Freebie offers typically bring in the most business

• Tactic: Offers that include something for free generally receive a high response rate. For example, restaurants can offer a free drink, appetizer, dessert or any other freebie with the purchase of an entree. Retail stores could offer a free gift with a minimum purchase amount. Services could offer a free gift for first time customers.

2. Simplify Redemption (Services)

• Tactic: Make offers easy to redeem without requiring the physical card. This approach not only facilitates usage but also encourages sharing among friends and family, even if they don’t have the card physically.. For services, phrases like “Mention Big Bertha for $20 off” can be effective. 

3. Encourage Repeat Business (Food & Entertainment)

• Tactic: Include offers that encourage customers to return. For example, “Get $10 off now and $10 off your next visit” can help ensure repeat interactions.
  
  (For cafes and bars or other high frequency repeat businesses)
  We can add multiple redemption bubbles to one offer so for example Cafes can encourage multiple visits using offers like “Buy 5 coffees, get the 6th free.”

4. Offer First-Time Customer Discounts (Services)

• Tactic: Target new customers with special first-time offers. This can be particularly effective for service-based businesses looking to expand their clientele. Examples include “First-time customers enjoy 25% off” or “New guests get their first drink free.”

5. Leverage Seasonal and Thematic Offers

• Tactic: Align your offers with seasons or holidays. For example, a tax service might offer “$25 off tax preparation this spring,” or a pool service could provide “Summer opening special: 20% off pool cleaning.”

8. Use BOGO Deals

• Tactic: “Buy One, Get One Free” or “Buy One, Get One 50% off” deals are very attractive because they provide direct value to consumers planning to buy in pairs or groups. This is ideal for entertainment venues, restaurants, or even service packages.

9. Opt for Easy-to-Understand Conditions

• Tactic: Ensure the terms and conditions of the offer are simple and the benefits are easy to understand. Avoid overly complex terms that might confuse or deter potential customers.

10. Target Specific Audience Needs

• Tactic: Tailor offers to meet the needs of a specific demographic. For instance, a salon could target working professionals with an “Express Lunchtime Beauty Service” or a fitness center could offer “Morning Fitness Specials for Early Birds.”

By getting creative and using these strategies when crafting their offers for the Big Bertha Deals postcard, businesses can create compelling, valuable, and effective promotions that drive traffic, enhance customer engagement, and increase revenue.